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Report Overview
The heart health supplements market was valued at USD 11.60 Billion in 2024, driven by the increasing prevalence of cardiovascular diseases across the globe. The market is anticipated to grow at a CAGR of 6.20% during the forecast period of 2025-2034 to achieve a value of USD 21.17 Billion by 2034.
2024
Base Year
2018-2024
Historical Period
2025-2034
Forecast Period
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Rising global awareness of cardiovascular diseases is driving increased consumer demand for heart health supplements, particularly those containing omega-3, coenzyme Q10, and plant sterols.
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The ageing population and growing inclination toward preventive healthcare are bolstering market growth, with supplements offering cholesterol control and blood pressure support gaining popularity.
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E-commerce expansion and product innovations, such as vegan and clean-label formulations, are enhancing accessibility and appeal, particularly among health-conscious millennials and Gen Z consumers.
Heart Health Supplements Market Growth Drivers
Innovation in Cardio-Performance Supplements to Drive Market Expansion
Growing consumer demand for multifunctional supplements and increased focus on preventive cardiovascular care are key drivers accelerating the market. For instance, in March 2025, a leading nutritional supplement manufacturer, through its Indian franchise partner, introduced a newly developed whey protein blend with integrated heart health benefits. This formulation uniquely combines performance-enhancing ingredients with cardio-protective properties, offering a dual-action solution tailored for fitness enthusiasts concerned about cardiovascular wellness. The indigenous development of such multifunctional supplements reflects a broader industry shift towards hybrid formulations that address both fitness and heart health goals. This trend is poised to significantly boost market value by attracting a wider health-conscious consumer base and encouraging innovation in heart-focused supplement categories during the forecast period.
Heart Health Supplements Market Report Snapshots
Heart Health Supplements Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global heart health supplements market is projected to grow at a CAGR of 6.20% between 2025 and 2034.
The growth of the market is supported by drivers like rising population, increasing disposable incomes, the rising cases of heart diseases, growing awareness about the benefits of supplements, and rising penetration in the emerging economies.
The launch of organic and clean label products and the expansion of the online distribution channel act as important market trends informing the growth of the market.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading forms of heart health supplements in the market are liquid, gels and pills, and powder.
The major ingredients of heart health supplements in the industry are vitamins and minerals, botanical supplements, and amino acids, among others.
The significant distribution channels in the market are supermarkets and hypermarkets, convenience stores, specialty stores, and online, among others.
The major players in the market are Bayer AG, USANA Health Sciences, Inc., NOW Health Group, Inc., Nutramax Laboratories Consumer Care, Inc., and Herbalife International of America, Inc., among others.
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